Analytics, Email & MarTech
Client Bio /
The Cayman Islands Department of Tourism promotes the three-island destination to international travelers, driving visitor arrivals and tourism revenue for one of the Caribbean's premier luxury travel markets.
Role
Digital Marketing Engineer
Agency
Fuseideas
Category
The official tourism site for the Cayman Islands serves international visitors across multiple regions. I implement a comprehensive GTM tagging layer covering conversion events, user behavior signals, and ad platform pixels against a custom data layer.
The work involves mapping the site's existing data layer to a structured tagging architecture, then building out triggers and variables for booking interactions, scroll depth, and engagement.
Beyond tagging, I support the client on technology procurement — evaluating CRM platforms and loyalty program applications — and build custom-coded responsive email templates deployed in HubSpot.
Alongside ongoing GTM management, I handle SEO reporting for the Department's seasonal flights. For their summer campaigns I pull a custom report from Google Analytics and Search Console — covering keyword visibility, rankings, and organic search traffic — to measure how the campaigns move the needle on organic discovery.
Role
Digital Marketing Engineer
Agency
Fuseideas
Category