Custom-Coded Product Launch Emails
Client Bio /
Bose Professional is the commercial audio division of Bose Corporation, providing installed sound, portable PA, and loudspeaker solutions for venues, houses of worship, stadiums, and live events worldwide.
I develop custom-coded HTML email campaigns for Bose Professional, the commercial audio division of Bose Corporation. Each email promotes professional-grade products — amplifiers, loudspeakers, and portable PA systems — to dealers, integrators, and end users in the B2B channel.
The PowerShare campaign features an inline HTML5 video with an MP4 fallback, rendered natively in Apple Mail and other WebKit-based clients. Non-supporting clients receive a linked static image that opens the video in the browser. This approach avoids third-party video hosting dependencies while keeping file size manageable.
Each template uses a 665px breakpoint with utility-class overrides for mobile. Columns reflow to full-width stacks, images scale proportionally, and typography adjusts for smaller viewports using Gmail-compatible responsive techniques.
All emails include MSO conditional blocks for Outlook desktop, VML namespace declarations, and PixelsPerInch settings to ensure consistent rendering across Outlook 2016–2019 and Microsoft 365. Gmail-specific width-fix hacks target the Android and iOS Gmail clients.