HubSpot CMS & InDesign
Client Bio /
The American Association for Physician Leadership (AAPL) is the only professional association dedicated to advancing physician leaders. Founded in 1975, AAPL provides education, career development, and certification programs for physicians at every stage of leadership, serving healthcare organizations and individual practitioners across the United States.
Role
Designer & Developer
Category
I served as both designer and developer for the American Association for Physician Leadership, building their website on HubSpot CMS and producing a range of print materials for conferences, courses, and marketing campaigns.
The AAPL website was built on HubSpot CMS using custom HubL templates, serving two primary audiences: individual physicians seeking leadership education and healthcare organizations looking for consulting solutions. The site includes education landing pages, a news publication with category filtering, event registration pages with integrated forms, and course catalog pages.
Custom modules were developed in HubL to give the marketing team flexibility to create and update pages without developer involvement, while maintaining consistent branding and responsive behavior across devices.
A dedicated news section functions as a standalone publication hub, featuring trending stories, category-based navigation, and editorially curated featured content. The layout supports long-form articles with pull quotes, inline imagery, and related story recommendations.
Alongside the web work, I designed and produced print materials in Adobe InDesign for conferences, courses, and marketing campaigns.
Role
Designer & Developer
Category